» Domain Name Registration
» What is a domain name?
A domain name is your address on the Internet. Your customers and potential customers will access your website by typing in your domain name into a web browser, for example our domain name is realtyimpressions.com, you can also setup personal email accounts with your domain name such as trent@realtyimpressions.com... When you register your domain name you have the option of choosing your extension (TLD) such as .com or .net. Please review the following article for more details about how to select the best possible domain name for your business.
» Choosing the right domain name
Choosing a good domain name for your real estate business can play a major role in the success of your website. Your domain name should be descriptive, short, simple and easy to remember. Consider what your target audience would search for, for example if you are located in Atlanta, GA some domain name possibilities could be "atlantarealestate.com", "atlantacommunities.com", "atlluxuryestates.com" or even more specific such as a neighborhood or area you specialize in like buckheadrealty.com... As the internet is constantly growing it is increasing becoming more difficult to find the available name that you want. You can also consider using your own name in your domain name to make it more unique and personalized, however this can also have a negative effect... if your name is difficult to spell or uncommon it might not be as easy to remember and searchers might move on to the next realtor if they cannot remember your website name.
Your domain name should be descriptive and contain keywords that your potential clients would search for. Here are some possible keywords to help start your search: "Properties", "Communities", "Homes", "Luxury", "Real Estate", "Realty", combine these with your Company name, City, State, Communities, if you specialize in luxury homes try combining words like "luxury" if you have a common or easy to spell name try adding that... You also have the option of registering more than one domain name and pointing them all to your website for example, if you specialize in a handful of neighborhoods you could register a domain name for each one and have them all point to your website. Finally, always try to use the .com (or .net) extension for your website as .com is the most common and memorable by your visitors. Here are some guidelines to keep in mind when registering your domain name:
» Keep it short (preferably 2-3 words)
» Your name should be simple & easy to remember
» It should be easy to spell
» Suggestive of your location and/or what you specialize in
» Easy to interpret and pronounce
» Should be personalized & targeted to your audience
» Use the .com extension (or .net, however .com is far more commonly used)
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