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» Pay-per-click Advertising
Pay-Per-Click (PPC) allows you to advertise in search engines such as Google and Yahoo. The way they work is when a user search's for keywords that you have listed your ad will appear among the other paid advertisements usually across the top or right-hand column of the page. When a user clicks on your ad, they come to your website and you pay for that click. The more you bid against your competitors, the higher your ad will be placed. There are two major PPC services: Google AdWords, owned by Google, and Overture, which is Yahoo's PPC service.
The advantage to using PPC is you only pay when someone clicks on your ad, and your ad is only visible to users who are searching for your keywords. Second, you can setup various versions of your ad and monitor which ones are most effective using PPC precise tracking tools that allow you to measure click and conversion rates for your ads. Once you determine which ads are most effective you can delete the less effective ads. Realty Impressions can assist you with selecting and using a Pay-Per-Click Advertising Campaign or manage one for you. |
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